Come Hunt Alberta
Alberta Professional Outfitters Society
Alberta Professional Outfitters Society (APOS) represents over 500 professional outfitters and nearly 1,600 hunting guides, contributing millions to the province’s economy. The project had a clear goal: attract international audiences to Alberta for its unparalleled hunting experiences. We created an advertising campaign beyond just hunting—it captured the whole experience of Alberta’s rugged wilderness. By showcasing the connection between people, nature, and adventure, we highlighted the richness of the Alberta hunting experience. The visuals painted a picture of adventure-filled days in nature, unforgettable stories, and connections formed with guides and fellow adventurers. The campaign’s evocative storytelling helped position Alberta as a premier hunting destination.