About AM/FM

At AM/FM, we’re all about making noise—smart, impactful noise. Since 2014, our Edmonton-based agency has been shaking up the marketing world with clever campaigns that get people talking. Now, we’re looking for a Sports Content Writer - who lives for the thrill of the game, especially here in Alberta. If you’re ready to write, shoot, and post your way through the sports scene *and- dive deep into the world of sports betting, then we’ve got a spot for you.

The Role

This isn’t just another content gig. We want someone who’s hyped about getting in on the action—literally. As our Sports Content Writer, you’ll be front and centre at Alberta’s biggest sports events, creating electric, can’t-miss content for social media. But here’s the kicker: you’ll also bring your A-game knowledge of sports betting to the table, creating content that not only excites sports fans but speaks directly to betting enthusiasts too. Working exclusively with a high-profile online gambling client, you’ll cover the games, odds, and insider insights that matter most.

If you’ve got a love for sports, sports betting, and telling stories that stick, we want you on our team.

What You’ll Do

• Write, shoot, and create sports content that hits hard across Meta, Instagram, LinkedIn, and TikTok, with a focus on killer short-form videos.
• Be at the games, on the field, and behind the scenes—capturing all the best moments and turning them into scroll-stopping content for both sports fans and sports betting audiences.
• Collaborate with our all-star creative team (Social Media Manager, Copywriter, Art Directors) to create content that crushes it on every platform.
• Deliver insightful content about betting trends, odds, and analysis to keep sports bettors engaged.
• Make sure everything is optimized for search (SEO game strong!) so your content gets the attention it deserves.
• Use tools like Canva to whip up eye-catching visuals and track the performance of your content to keep the wins rolling in.

Who You Are

• You live and breathe sports, especially a strong background on our Alberta teams.
• You’ve got a solid understanding of sports betting. Whether it’s betting odds, parlays, or trends, you’re on top of it.
• You’ve got 2+ years of experience in writing or content creation, and your social media game is sharp.
• You know how to optimize content so it hits top search results and stays there.
• Canva is your playground, and you know how to turn your ideas into shareable visuals.
• You’re not just creative—you know how to read the stats and use them to make your content even better.

What We’re Looking For

• A sports fanatic with a special love for the Alberta scene.
• 2+ years in a writing or digital content role.
• Experience creating scroll-stopping social content, especially video.
• Knowledge of sports betting and the ability to engage betting audiences.
• Confidence on camera and top-notch interviewing skills.
• Strong SEO and content optimization know-how.
• Experience with design tools like Canva.
• Ability to attend games across Alberta, with your home base in Edmonton.

What’s in It for You

• A front-row seat to the biggest sports events in Alberta.
• A fun, fast-paced work environment where creativity wins the day.
• Opportunities to grow, collaborate, and flex your content-creating muscles with a talented team.
• Regular team events and a chance to make a real impact on Alberta’s sports and sports betting scenes.

Join the Team!

If you’re ready to turn your passion for sports and sports betting into a career, let’s make it happen. Send your resume, portfolio, and a short cover letter to thiscouldbeyourname@amfm.ca and show us why you’re the perfect fit!