Brand Enhancement

Trail Tire, a prominent provider of tires, wheels, and automotive services in Western Canada, approached AM/FM to help establish a consistent and memorable brand identity. With 33 locations at the start of 2022, Trail Tire had minimal branding beyond a logo and two colours. They needed a cohesive brand strategy to differentiate themselves from competitors and highlight their full range of services, not just tires.

AM/FM developed a comprehensive brand toolbox, including positioning statements, a responsive logo system, and a full suite of brand visuals. This toolbox became the foundation for all of Trail Tire’s marketing materials, ensuring a unified and recognizable brand presence across all stores.

The new brand was unveiled at Trail Tire’s first-ever AGM in Victoria, where it received overwhelming approval from store leaders. Over the next 1.5 years, Trail Tire experienced significant growth, doubling their store locations and expanding into new sectors, all while successfully aligning their marketing efforts with the new brand.

TrailTire.com

Results

Unified Brand Identity

Enabled 33+ locations to present a consistent and professional image, boosting recognition and trust across Western Canada.

Successful Internal Adoption

The brand launch at the first-ever AGM was met with enthusiastic support from franchise leaders, creating strong internal alignment.

Rapid Business Growth

Trail Tire doubled its store count within 18 months, entering new markets with a clear, confident brand foundation.

Marketing Cohesion

All advertising, signage, digital, and in-store materials now reflect a unified look and feel, strengthening customer recall and loyalty." Would this be able to be changed? You can track in general hours