The Ad Club of Edmonton, the city’s professional body for advertising, hosts the annual ACE Awards to showcase and celebrate the creative work produced by local design and advertising agencies. For the 43rd edition, AM/FM was proud to step in as the event’s creative sponsor. Initially planned as an in-person event post-pandemic, the evolving circumstances called for a hybrid format. AM/FM adapted seamlessly, delivering over 600 hours of creative work. Our chosen concept, “Hi Chaos,” captured the spirit of unpredictability that defined the year. We embraced a punk rock, all-girl band as MCs, blending bold, chaotic energy with a vibrant atmosphere. From designing the event’s look and feel to producing a winners’ booklet, AM/FM’s approach was all about celebrating creativity in its rawest, most dynamic form.