Be More
Alberta Machine Intelligence Institute
The Alberta Machine Intelligence Institute (Amii) helps organizations explore the endless possibilities of Artificial Intelligence (AI). They approached AM/FM to develop a campaign highlighting AI’s transformative power. The result was “Be More”—a campaign illustrating how AI integration allows organizations to expand beyond their current limitations. This campaign leaned into digital media for its flexibility, using a combination of static graphics, video content, and animated illustrations. The visuals seamlessly blended reality with digital elements to reflect the integration of AI in the modern business world. This campaign positioned Amii as a key player in empowering companies to innovate and grow.