Water Portal
The City of Fort Saskatchewan
To assist Fort Saskatchewan residents in managing their water consumption, the city introduced an online water portal that allows users to track and optimize their usage. AM/FM was brought on board to create a campaign to drive engagement and make water conservation relatable. We developed a creative concept that literally tied water usage to financial savings. Through visuals that showed water pouring out of wallets and purses, we underscored how monitoring water consumption could prevent unnecessary costs. The campaign was rolled out across digital platforms and community channels, helping residents understand how the portal could be a powerful tool for managing household water usage.