The City of Edmonton needed a campaign to introduce a new low-floor LRT line in South Edmonton. This line, without crossing arms, gates, or bells at intersections, required educating residents on new traffic patterns and safety measures.

Play Alberta approached AM/FM to create an engaging activation for the 2024/2025 Edmonton Oilers and Calgary Flames season. The goal was to raise awareness of Play Alberta, and encourage adults to sign up for Play Alberta accounts.

Short Description

Hokanson Capital merged several filtration companies into one company but needed an identity to move forward. AM/FM designed the brand identity to be modern, innovative, and trustworthy across various industries. This new brand was well-received and has been praised for its ability to instill trust and unify marketing efforts.